The Town of Niagara-on-the-Lake was recently announced as a Hermes Creative Awards recipient for multiple modernization efforts incorporating award-winning creative design elements. The Town has spearheaded multiple modernization initiatives and efforts over the past few years. Niagara-on-the-Lake received the following Hermes Creative Awards for the creative design utilized in various modernization initiatives: – Platinum Award: ShopNOTL Go Train Ads: In July 2022, the Town launched a GO Train print campaign for the Town’s comprehensive online business directory, ShopNOTL.ca, to encourage residents and visitors to use the platform, learn about Niagara-on-the-Lake businesses and visit the Town. The GO Train print advertising campaign materials were utilized to reach audiences outside Niagara-on-the-Lake to drive viewership to ShopNOTL.
-Gold Award: ShopNOTL Site: ShopNOTL.ca was developed to support the local business community, acting as a one-stop shop for residents and visitors to experience Niagara-on-the-Lake. ShopNOTL connects local businesses and customers by showcasing the diverse business community and directly linking to local business websites and other pertinent contact information. This online hub features eight categories: Arts & Culture, Attractions, Wineries, Eateries, Farmers’ Markets, Services, Accommodations, and Shopping. The ShopNOTL initiative showcases the distinct experiences in Niagara-on-the-Lake and fosters a partnership between the Town and the business community, helping to restimulate the local economy post-COVID-19. To find local businesses through the Town’s ShopNOTL Business Directory, please visit shopnotl.ca.
-Gold Award: Town Website Redesign and Honourable Mention for the Town Website Overall: To better serve the community, the Town developed a new website that is accessible, engaging, and showcases the Town as a unique destination. The Town worked closely with Upanup to design its new website, which launched in May 2022. The website is focused on meeting user expectations and providing excellent customer service to the Town’s audiences. The user-centric custom design was carefully developed to enhance the user experience by anticipating user needs and ensuring the website is accessible to everyone. The Town’s new website features popular links for each user group (resident, visitor, and business) on the homepage to provide a custom experience and easy navigation. Additionally, it has intuitive, user-focused navigation and a clean, unique design that was carefully built to reflect the Town’s unique natural settings, culture, and heritage. Lastly, this website conforms to the Web Content Accessibility Guidelines 2.1 AA standards and complies with the Accessibility for Ontarians with Disabilities Act (AODA). To browse the Town’s website, please visit notl.com.
-Honourable Mention: Construction App and Interactive Map: A Construction Web Application launched with the new Town website, providing an interactive map relating to previous, active and future construction projects. This feature is engaging, easy to use and fully accessible, utilizing advanced technology to improve the organization’s service levels internally and externally. To learn more about the Construction App and view the interactive map, visit notl.com/business-development/projects-initiatives.
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