For the first time, the iconic Tim Hortons Smile Cookie charitable campaign will kick off in the spring, launching in Tims restaurants across Canada and the United States starting on May 1 and running through May 7. Every year, the week-long campaign sees Tims guests purchase millions of hand-decorated Smile Cookies and 100 per cent of the proceeds from each cookie are donated to support over 600 local charities and community groups that are handpicked by Tim Hortons restaurant owners.
Guests can support a local charity or community group by purchasing a Smile Cookie for $1.50 plus tax, or by purchasing a Smile Cookie personality pins – Zany, Sweetie, Chippy or Grumpy – at participating restaurants for $2 plus tax. Returning this year to help support the annual campaign are two of Canada’s most decorated Olympians and World Champions, Penny Oleksiak and Marie-Philip Poulin. The first Smile Cookie campaign launched in 1996, originally raising funds for Hamilton Children’s Hospital. Since then, the annual charitable campaign has raised a total of more than $92 million across North America for charities and organizations selected every year by Tim Hortons restaurant owners. Recipients include local hospitals, community care organizations, food banks and schools. Last year’s campaign raised a record-breaking $15 million. Taking the top spot selling the most Smile Cookies across Canada in 2022 was the DiTommaso Family in Dunnville, Ont.! Ryan DiTommaso and his team decorated and sold 56,360 Smile Cookies within their community, with funds raised directly supporting the Dunnville Healthcare and Hospital Foundation. With a population of about 6,000 people in Dunnville, that was an average of roughly nine Smile Cookies per person for everyone in the community.
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